Domain valuation
Automated domain appraisals: what the number misses
Learn where automated domain appraisals help, where they fail, and how to combine an estimate with comps, buyer demand, history, and risk.
Resources
Make the bid defensible before the auction makes it urgent.
Evergreen guides for valuing expired domains, setting a maximum bid, checking history, and finding the risks a single score cannot explain.
Launch library
Domain underwriting guides
Reviewed for material changes, not refreshed to manufacture recency.
Due diligence and risk
Expired domain due-diligence checklist
A pre-bid checklist for domain identity, history, redirects, DNS, backlinks, trademarks, marketplace evidence, and acquisition costs.
Due diligence and risk
How to check an expired domain's history with the Wayback Machine
Inspect an expired domain's archived history systematically, recognize warning patterns, and understand what archive gaps cannot prove.
Auction underwriting
How to set a maximum bid for a domain auction
Set a domain-auction max bid from conservative resale value, total costs, sell-through probability, target return, and uncertainty.
Domain valuation
How to value an expired domain before bidding
A practical expired-domain valuation framework using demand, comparable sales, history, risk, costs, and a margin of safety.
Private beta
Apply the framework to a live deal room.
Join the operator cohort helping validate recommendations against real auction outcomes.